A Commitment to Design Excellence

C H I E F    D E S I G N    O F F I C E R

PER WEISS

The Danish designer Per Weiss was born in 1959 in Denmark and is the Chief Design Officer of Innovation Living Design Office International. As an all-round creative person he started his career as a professional musician, while already studying at the School of Architecture in Aarhus. Then giving a higher priority to his design visions, he worked for some of the famous Danish architects, Friis & Moltke and Schmidt, Hammer & Lassen.

In 1988 he graduated as an industrial designer. He has been part of Innovation Living since 1989 and is the driving force behind the constant creative development of the collections. Inspired by a Scandinavian design tradition as well as fashion and lifestyle trends, Per creates long-lasting design with a contemporary appeal.

S T U D I O W E I S S K R O G H

OLIVER & LUKAS WEISSKROGH

Oliver and Lukas WeissKrogh founded Studio WeissKrogh in 2012 and have since designed products for a variety of furniture manufacturers including Innovation Living, BOGO, and the Frandsen Group. Studio WeissKrogh focuses on creating valuable, well-thought-out commercial and environmentally friendly products that benefit the end user.

Two ambitious brothers who are extremely passionate about furniture design. They grew up in a creative household with parents who were trained in architecture and industrial design. Growing up, they traveled the world, always with design and culture in mind. This upbringing has provided them with extensive knowledge of the furniture industry, design, and architecture. Oliver and Lukas WeissKrogh are the sons of Innovation Living's Chief Design Officer, Per Weiss.

I N D U S T R I A L D E S I G N E R

ANDREAS LUND

Andreas Lund Design is based in Copenhagen and specializes in creating timeless, consistent design in a modern and innovative Scandinavian spirit. Andreas graduated from the Danish Design School in 2000 and has been working in design ever since. Andreas, for example, collaborated with Innovation Living on its Unfurl sofa bed and is now a teacher at The Royal Danish Academy of Architecture.

D E S I G N E D    I N    F L O R I D A

MODLOFT DESIGN STUDIO

Founded in Miami, Florida, in 2012, Modloft Design Studio began as a dedicated in-house creative lab focused on redefining urban luxury. Emerging from the early 2000s design movement, the studio specializes in a "clean-line" aesthetic that blends high-end architectural form with everyday functionality.

The studio operates on the belief that intentional design creates an intentional life. Today, the Miami team continues to oversee every stage of development, from initial sketch to final engineering, ensuring each piece maintains the effortless, minimalist elegance that has defined the brand for over two decades.

F O U N D E R

FLEMMING HØJFELDT

Innovation Living™ was founded in 1971 in Denmark by Flemming Højfeldt. Inspired by his personal experience with the first flower power production communities, he founded the company by producing beanbags. At the end of the 1980s, the desire to create original designs took over. Flemming was inspired by the success of Japanese futons, as well as the desire to launch an independent brand with his own original designs. This was the inspiration behind the popular sofa bed concept known as Innovation Living.

V 1 G A L L E R Y

JESPER ELG

Jesper is director and owner of V1 Gallery in Copenhagen, which is considered a platform for contemporary art. Jesper Elg has formerly been an active member of the Innovation Design Office and the Danish Arts Council's Committee for International Art.

Photo credit: Nicolaj Thaning Rentzmann